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Case Study

The Wiltshire

Details

Website
http://the-wiltshire.co.uk
Summary
Bespoke CMS, Pay Per Click, SEO, CSS & XHTML
 

The Wiltshire Hotel and Country Club have been a client of ours for many years and in 2008 when they required a new updated website we were tasked with the new project. Having joined the Best Western group of hotels the new site design had to conform to the guidelines of Best Western along with the new branding of the hotel itself. The site also had to feature information on the Green scheme holiday homes and Golfing facilities at the Wiltshire.

We created a fresh new look utilising CSS and XHTML techniques that was fitting to the brief. We also created a bespoke content management system that allows the hotel to update their events calendar and special offers. Along with this we included a module to edit Meta tag information across the site to add SEO work.

We also created a custom video player to display videos made by another contractor of the facilities and also a flyover of the housing and golf courses.

The biggest success with The Wiltshire was being handed the Pay Per Click marketing task. Having optimised the site design to deliver great conversion in terms of enquiries to the site the Pay Per Click campaign delivered great results very quickly. The Wiltshire website is now an essential addition to the hotel's services and we continue to work with the Wiltshire in Marketing campaigns and delivering great results for their investment.

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